The Work of You
This is a podcast about the leadership that matters most — the kind that starts from within.
Hosted by certified behavioral coach and Enneagram expert Jen Ostrich, The Work of You is for high-achieving humans ready to stop repeating patterns and start leading themselves differently.
Through insights from coaching, the Enneagram, and her own personal inner overhaul, Jen brings honesty, humor, and sharp emotional clarity to the table. With real talk, self-awareness tools, and a healthy dose of tough love, she helps you uncover what’s driving you, shift what’s no longer serving you, and ultimately do the work of you — one honest episode at a time.
This isn’t about fixing yourself. It’s about finally understanding yourself — so your choices, relationships, and leadership can actually align with who you truly are.
The Work of You
Building Your Leadership Brand
Why building your leadership brand is an inside-out job.
Think about a brand you absolutely love — maybe it’s a coffee shop, a clothing label, or even your favorite airline. Got it? Now… why do you love it? Is it the quality? The way they treat you? The way you feel when you interact with them? This information is helpful to understand because it works the same for your brand -- your leadership brand. Whether you realize it or not, you already have a leadership brand — it’s how people experience you, what they expect from you, and the consistency (or inconsistency) they’ve come to count on. And just like with the brands you love, that brand is built — or broken — in every single interaction. This episode covers why your leadership brand matters and how to define your own brand experience through Jen's framework -- building your leadership brand house.
Episode topics:
- What is a leadership brand and why does it matter?
- What is a brand experience - an example and a reflection on what experience you bring as a leader or a human
- Overview of Jen's Brand House framework: Brand Purpose, Core Values, Brand Promise
- Watch out for brand erosion and what to manage
- Example of reflecting on my brand and how it's evolved over time
Coaching Prompts:
- If your team or peers were asked to describe you in three words, what do you think they’d say? What do you hope they’d say?”
- Choose one core value you hold. Write down one specific behavior or habit that shows others you live it.
- When was the last time your behavior didn’t match the leader you want to be? What triggered that, and what would you do differently next time?
- If you could rewrite your leadership story starting today, what’s one thing you’d keep exactly the same and one thing you’d change?”
Resources | Links:
Ted Talk: Start with Why -- how great leaders inspire action, Simon Sinek.
Jen's Brand House: Downloadable PDF
Brené Brown: Values List PDF
